Lead Strategy

Lead Strategy for contractors

Why exclusive leads beat shared lists, how to think about ZIP coverage, and which markets pay back fastest.

ZIP code strategy for contractors — primary, backup, and coverage radius
Lead Strategy

ZIP code strategy for contractors: how primary, backup #2, and backup #3 actually shake out

Why first-claim wins, when backup ZIPs are still profitable, and how to think about coverage radius vs. drive time across Texas metros.

7 min readRead →
Why shared leads kill close rate — exclusive routing for contractors
Lead Strategy

Why shared leads are killing your close rate (and what exclusive routing changes)

Three contractors calling the same homeowner is the default in lead-gen. Here's what changes when you're the only call that lands.

5 min readRead →