Lead Strategy
Lead Strategy for contractors
How to think about exclusive vs. shared leads, ZIP coverage, primary/backup priority, and which markets pay back fastest.
Lead Strategy
ZIP code strategy for contractors: how primary, backup #2, and backup #3 actually shake out
Why first-claim wins, when backup ZIPs are still profitable, and how to think about coverage radius vs. drive time across Texas metros.
7 min readRead →
Lead StrategyWhy shared leads are killing your close rate (and what exclusive routing changes)
Three contractors calling the same homeowner is the default in lead-gen. Here's what changes when you're the only call that lands.
5 min readRead →